"Vying" central air-conditioning industry, some brands such as "hawk" to show amazing strength, some brands are still hobbled slowly walking, there are some brand is facing out of the tragic fate. Who can accurately grasp the market demand, find new growth opportunities, and who will be able to break through the barriers of competition, took to the high ground of the victory, "survival of the fittest" in the fierce market competition is extremely normal law.
This year, by the construction of the West Energy Company and Shenzhen Gaocai Air Conditioning Co., Ltd. jointly built and work together to build large-scale air-conditioning manufacturing company - Hao Jin Oubo air conditioning Manufacturing Co., Ltd., a strong entry into the central air-conditioning market. As a new brand, OuBo "Eagle" as a corporate logo, explain own wings like eagles in the central air-conditioning industry, pioneering spirit, grand plans.
Although central air conditioning still continue to inject new strength, but today's air conditioner market is already strong clouds, and the competitive situation has been even more severe. As a new entrant, Hao Jin Oubo air conditioning will be strong, such as competition upstream on the wings of the eagle. Articles into the Hao Jin Oubo Enterprise and Hao Jin Oubo air conditioning, general manager of Mr. Zhan Jun conducted in-depth exchanges and opened for us a wonderful OuBo.
Market strategy "three-step"
The Hao Jin Oubo Air Conditioning Manufacturing Co., Ltd. is located in Shenzhen Guangming New District, OuBo Industrial Park. The construction of the West New Energy Company headquarters is located in California, well-known enterprises of the energy in the U.S., to deep industry growth has nearly 30 years of history. Construction of the West new energy OuBo air-conditioned fully responsible for technical support, global strategic planning and overseas markets. Since its inception, Hao Jin Oubo air conditioning introduction of a large number of international advanced technology and production equipment, mainly in the production of industrial, commercial and home field of HVAC equipment.
For Hao Jin Oubo air conditioning Zhan Jun, general manager (hereinafter referred to as Zhan total), to do this business, he considered the most is what they want to do? What to do? How to do it? Now Hao Jin Oubo air conditioning (hereinafter referred to as OuBo) has officially started operation in the market for some time, Zhan always thought that the current market, product lines, channels, personnel improvement and layout OuBo air conditioning special attention and need to continue to strengthen the place.
According to Zhan total market, OuBo in the early three-step: take root in South China; based in central and southwest; national market. Overseas markets rely solely on the construction of the West New Energy Company.
OuBo, OuBo air conditioning foundation year, next year, OuBo air conditioning pioneering years. OuBo's current plan is to build four regions and under the branches to the operation of the market. General planning the associated provinces form a region in the consideration of the staff and resources to provinces in establishing marketing center, to establish offices in urban conditions.
This year has established a marketing center in OuBo: Guangdong, Hunan, Jiangxi, Anhui, Chongqing, Henan, Shaanxi. Zhan always said that on the basis of this year, next year, OuBo will continue to increase Guangxi, Hainan, Fujian, Shanghai, Zhejiang, Shandong, North China Marketing Center. Next year focus on strengthening the construction area of Guangdong, Hunan, Jiangxi, Anhui, Hubei, Henan, Chongqing, Sichuan, Zhejiang, Shanghai, Guangdong, Hunan and Jiangxi provinces will subdivision management. Such as Guangdong, OuBo will strengthen the operations of offices in Shenzhen, Hong Kong, Guangzhou, Dongguan, Huizhou, Zhuhai; strengthen the operations of offices in Changsha, Xiangtan, Zhuzhou, Chenzhou, Hengyang in Hunan; reinforce Jiangxi Nanchang, Jiujiang, Ji'an, Ganzhou operation of the Office.
Zhan always think how to open up the market for a relatively new brand, does need a lot of dedication and commitment paid off.
Product Lingchuang low-carbon
OuBo air conditioning adhere to the energy-saving, low-carbon, high-quality products at the same time, actively carry out cooperation and exchanges with domestic and foreign research institutes and enterprises, nearly three dozen HVAC senior engineers and professional researchers, low-carbon , energy saving, environmentally friendly air-conditioning products with a wide range of research and development, and has established long-term stable, diversified relations of cooperation with the Hong Kong University of Science and Technology and other domestic famous universities, design institutes and research institutions.
According to Zhan total, products, OuBo also planning of three aspects: First, conventional central air conditioning equipment, including fan coil units, variable air volume terminal equipment unit units, air-cooled module, water Guiji, water-cooled screw technology mature , stable performance, market acceptance of the equipment. Clean equipment, including the combination of wind cabinet, temperature and humidity equipment. These devices are primarily serving the pharmaceutical, electronics and other industries. The Zhan Total revealed by a full range of deep-level cooperation with Shenzhen Clean Industry Association, the growth in this area is very gratifying. So far, has successfully completed a number of medical HVAC projects. Including: Shenzhen Longgang Hospital operating room, Shenzhen Futian Hospital of Traditional Chinese Medicine, Chengdu People's Hospital, Changsha Stem Cell Research Institute, Gansu People's Hospital (the project is aided by the United Nations). The Association also has nearly 200 member companies, member of long-term stable cooperation and OuBo is now gradually increase the level of cooperation has been steadily improved, OuBo has grown to be the governing units. Third, low-carbon energy-saving equipment, the main water source equipment, efficient energy systems (cooling, heating, hot water triple for the system equipment), special workplace equipment and other energy-saving equipment and systems. For example: Beauty spaces dedicated air-conditioning equipment, the stations room air conditioning equipment, the self central air-conditioning equipment, air conditioning bed project.
In addition, OuBo Institute there are three things to do: 1, the optimization of traditional products and stereotypes. 2, HVAC equipment involved in a large number of non-standard products for fast, accurate, and efficient technical support. 3, the development and application of low-carbon energy-saving products. The previously mentioned the beauty sites dedicated air-conditioning equipment, the self central air-conditioning equipment, air conditioning bed new technology products is coming soon. These projects progress smoothly, some of the technology has been applied for national patents, laboratory data also ideal. If possible, these products will be next spring in Shenzhen and Hong Kong for the first time available.
Innovative marketing model - OuBo sharing mode
Relative to other brands, OuBo biggest bright spot is reflected in its new marketing model.
According to Zhan total, the so-called OuBo share, is to fully understand the market, understand the strengths and weaknesses of their own resources, sharing part of their respective advantages, common response to open up the market. Business or distributors they have the expertise, project resources, industry resources and other advantages and OuBo have technical, financial, security advantages and sharing, to enhance each other's competitiveness. When they know the market, know themselves, so as to the correct positioning of seeking truth from facts, targeted. The area is about organized marketing and pioneering in accordance with this sharing mode.
Zhan always said, in their communication with customers, the customer is usually most concerned about quality, price, technology, service, brand, delivery, project with the cooperation conditions. As manufacturing companies, they are to gradually solve real focus of these cooperation. Housekeeping, OuBo implementation of processes, standardization, standardization, in order to ensure the quality and supply. The Zhan Total OuBo in the forefront of the market to build their own marketing management team, is to be more effective services to market faster and better. As a company, close to the market, to serve the market at the same time, they will try to OuBo's team to build a better platform to create better marketing atmosphere and the marketing conditions. Through the system to regulate and protect the team assignment. For the person in charge of their business, OuBo has also established a series of incentive system, these people can become more exciting work.
Channels, OuBo mainly on the upstream supply channels to deepen cooperation and integration, building and strengthening sales channels on the downstream market. Especially for downstream sales, Zhan always said that this is his work the longest and most beloved post. He knew that the market is an important criterion to test the brand, so in accordance with the original planning the layout, will continue to strengthen in the next year. Staff, OuBo and many companies, talent is the core of the core, they will sincerely, growth, commitment to continue to introduce more talents and enterprises common struggle and common development.
On the origin of the air-conditioned OuBo, Zhan always said he was in Shenzhen decade veteran of the central air-conditioning industry, did the regional representative of the brand, regional agents and integrators. Last year and a friend of the United States, Mr. Chen Jianxi through communication, energy conservation, low-carbon environmental protection, there will be a considerable development, especially as the window of China's reform and opening up, the Pearl River Delta, one of the two air conditioning concentrated portal Shenzhen, which is one of the major markets of central air-conditioning consumption, broad space for development. So I chose a relatively familiar with central air-conditioning industry and the establishment of the enterprise as a carrier, and strive to make their own efforts in the field of low-carbon energy, but also believe that through our efforts can accomplish something. I hope in the future be able to OuBo playing a central air conditioning "low-carbon 'Lingchuang" To this end, he will lead the OuBo eagle flying, fly to the broader sky.
As we can see, air conditioning OuBo has already done the adequate preparation to enter the market, in the smoke of the central air-conditioning market, Who has not given numbers, OuBo ability to do the industry hawks ", we will continue to focus on OuBo in the future market performance.